Case study · Restaurant

The Clove: from a quiet feed to a full holiday calendar

An Indian and Nepali restaurant in Glenview, IL. I run their email, social, ads and Google profile through Digital Growth Engine.

Role Digital marketing managerSince 06/2025Instagram @thecloveglenview ↗
$89K+

in email-attributed sales from 25 Toast campaigns and automated flows

06/2025 – 10/2026
54%

average open rate across 26 Toast emails to 3,400+ subscribers

Toast, 09/2025 – 10/2026
7.5%

click-through rate on a 10-mile Meta campaign that reached 4,980 people

4.8★

across 487 Google reviews

The challenge

The food was great, but the feed was mostly event flyers. Locals didn't see what came out of the kitchen, and holiday events needed more bookings.

What I did

  • Turned the Toast email list into a sales channel with 25 campaigns and automated flows.
  • Swapped flyers for real kitchen video: tandoor fire, sizzling skewers, fresh naan.
  • Turned 487 Google reviews into content.
  • Ran a $100 dinner giveaway and small 10-mile Meta ads aimed at Glenview diners.
  • Built a holiday event calendar so every event got its own push.

What changed

Email became a steady sales channel at $89K+ in attributed sales. In October 2026, new content and a local ad turned a flat follower line upward.

From my monthly reports

The numbers, month by month

+52%

Instagram followers, from 1,210 in April to 1,843 in October 2026

Instagram
17.6K

people viewed the Google Business Profile in April 2026

Google Business Profile
95.2K

Facebook views in July 2026, up from 80.1K in June

Meta Insights
50K+

people reached by one local Facebook ad in June 2026

Meta Ads

The proof

What I made

Click any image to see it full size.

Reel. Real kitchen video instead of stock flyers.
Reel. The tandoor, up close.
Social proof. Reviews turned into a post.
Feed. Food, events and reviews in rhythm.
Giveaway. $100 dinner, 80 entries.
Events. The holiday calendar.
Profile. Highlights for menu, events, catering and deals.
Followers, Oct 15–25, 2026. 1,790 → 1,843 after new content and a local ad.
Google Maps. The Clove listed first for “indian restaurant in glenview” (screenshot).
Toast, Oct 28, 2026. Each email's delivers, opens and the sales Toast credits to it.