Case study · Fitness

Stronger with Mariana: hook rate doubled in one week

Mariana is a strength and mobility coach in Glenview. She joined Digital Growth Engine in October 2026, and this is the first sprint.

Role Growth strategistStarted 10/2026Funnel strongerwithmariana.netlify.app ↗
19→39%

viewers still watching after 3 seconds (19.4% → 38.5%)

Instagram Reels, via Metricool
51→77

Facebook Page followers in 10 days

Oct 15 – Oct 25, 2026
1

new intake funnel so followers can book a free session

The challenge

Her Reels opened on silent workout clips, and most viewers scrolled away in the first second. There was no easy way to book a session.

What I did

  • Opened every Reel with Mariana talking to camera, with a question on screen.
  • Cross-posted the best Reels to Facebook, where her local audience spends time.
  • Built a mobile intake funnel to book a free first session.
  • Gave her Canva Reel covers, a QR flyer and a one-page filming guide.

What changed

The hook rate doubled the week we switched to face-first openings, and the Facebook Page grew by half in ten days. Bookings are tracked next.

The proof

What I made

Click any image to see it full size.

The test. Exercise-first vs face-first opening.
Results. Hook rate and Facebook followers.
Funnel. Mobile intake form for a free session.
Toolkit. Reel cover, QR flyer and filming guide.